“Full of practical wisdom for becoming more persuasive while keeping your integrity intact.”Adam Grant - Wharton Professor; Author of Give and Take
Every single day we are faced with the task of persuading others. It could be as simple as dealing successfully with a rude customer service rep. It might be closing the sale with the big but elusive client. It might be something as mundane as getting your spouse to take out the trash!
Do we resort
And every single day, we face resistance. We might even see the other person as an adversary and tend to resort to manipulation and coercion in an effort to win, to get our way. But this mentality will net only short term results… if even that! Leaving the other person feeling coerced or taken advantage of will only cause their resistance in the future and possibly even elicit their sabotage in the present.
There’s a better way. A much better way that creates both immediate and long-term sustainable results. Helping people make decisions that are not only in your best interest, but in alignment with their best interests as well, is the way to go.
Read the Reviews
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Bob Burg has delivered again! In Adversaries into Allies, you’ll learn how to influence and persuade others toward outcomes that create genuinely good feelings and results for everyone involved. The principles on how exactly to do that, consistently and predictably, are powerfully presented in this tremendous book. And you’re about to learn them from a master.
~ Stephen M. R. Covey, Author of The Speed of Trust and Co-Author of Smart Trust
How can we achieve the challenging goal of turning adversaries into allies? We can start by turning the pages of Adversaries into Allies, which provides an impressively clear and compelling explanation of just how to do it.
~ Robert B. Cialdini, Author of Influence
Adversaries into Allies is full of practical wisdom for becoming more persuasive while keeping your integrity intact. Bob Burg, a master of winning friends and influencing people, has written an immensely useful and thoroughly enjoyable book.
~ Adam Grant, Wharton Professor and Author of Give and Take
Simultaneously challenging and encouraging, Adversaries into Allies delivers on the promise of sustainable influence. You will literally feel your perspective shift as you turn the pages. Bob drives timeless wisdom into real-time action.
~ Dondi Scumaci, Author of Career Moves, Designed for Success and Ready, Set…Grow
I wish I had read Bob Burg’s newest book early in my career. What a difference it would have made! It is definitely a must read for everyone who wants to enhance their business success, but don’t just read it once. It’s a book you need to read time and time again. Many thanks to Bob for a valuable new work.
~ Susan Solovic, Author; Co-Founder of Small Business Television
I just finished Adversaries into Allies and man I love it! It’s a great read that will increase anyone’s influence. I pay my team members to read good books. I’ll take a case of these as soon as they are available. I will also recommend that my leaders use this as a customer relations teaching tool, starting their weekly meetings with a chapter. Thank you my friend for another great book for personal and organizational growth.
~ Scott Fay, Author of Discover Your Sweet Spot
Bob Burg is a deep thinker who has the gift of being able to take complex, incredibly important ideas, and, put them down on the bottom shelf so everyone can fully understand them. He is, in my opinion one of the leading authorities when it comes to how to create win/win relationships, which leads to creating influence. As you apply the ideas in this terrific book you will indeed see your influence expand to great heights. Adversaries into Allies is an incredibly important book. Read it, apply what you learn, and watch your results soar.
~ Josh Hinds, founder of GetMotivation.com and author of It’s Your Life, LIVE BIG
Wonderful. It’s written in a strong and yet kind tone which will show you how to use the same gentle but powerful strategies to win people over and get things done to your and their benefit.
~ Beth Bridges, Author of Networking on Purpose
Recently many of us have heard a lot of people talking about our society and the lack of civility we see. It seems that arguments are becoming more heated and more frequent in today’s world. Bob Burg does an excellent job with his new work, Adversaries Into Allies addressing how to deal with conflict and “turn lemons into lemonade.”
This is a book that would be useful for anyone who has to deal with other people. If the principles expressed in this book could be implemented by more people in our society today, we would have a much better world.
Get this book. It really can change your life and those around you. In fact, have some fun! Buy several copies of this book for those who could be your adversaries and watch them turn into allies!
~ Terry Brock, Member, Speaker Hall of Fame, Co-Author, Klout Matters
The valuable insight Bob Burg provides in Adversaries Into Allies is immediately useful in every area of life. Whether you’re running a multi-national, multi-billion dollar company, a small business, a community organization or a family, Bob’s wisdom goes straight to the truth of the human condition and delivers strategies and tactics you can employ right now. I loved this book! It is destined to become a classic in human growth and development.
~ Misty Young, Board Chair, Squeeze In Franchising
Adversaries into Allies is wisdom wrapped in warmth. Reading it feels like sitting down with a dear mentor. You walk away reconnected to what’s most important, equipped with the ability to get what you want in a way that expands others.
~ Mollie Marti, Ph.D., J.D., Author of Walking with Justice
In my opinion, every single trial lawyer, in fact, everyone practicing law who needs to interact with clients and opposing counsel, should get and read Adversaries into Allies. It’s that good. Bob’s hit a home run with this book. It’s now on my mandatory reading list for all the new trial lawyers that I’m mentoring to help them improve their people and trial skills. I’m already on my second reading. Bob’s book is one of the best life tools I’ve ever come across!
~ Jon Mitchell Jackson, Jackson & Wilson, Inc.
2013 California Lawyer of the Year | 2009 Orange County Trial Lawyer of the Year
A lifetime of tried-and-true solutions to almost every circumstance in life, relationships, and business. Thank you Bob for walking in your value by delivering to us your heart’s work in this book.
~ Amy Wells, Owner of The Bridal Salon of San Antonio
I’m a big fan of Bob Burg and I predict his latest book, Adversaries into Allies, will be a big bestseller! Bob is known for being a masterful speaker and trainer, a real gifted communicator. Reading this book is like having a personal conversation and coaching session with Bob about how to use communication to advance your career, business, or personal relationships. The chapters are short, making it a fast read and each one a valuable lesson. I suggest reading this book and more importantly, implementing what you learn — it will enrich our life.
~ Jim Palmer, The Newsletter Guru
Bob Burg has written what I believe is the new benchmark on building positive relationships. This is truly a great book. Buy this book for yourself and your entire team today.
~ Joe Calloway, author of Be The Best At What Matters Most
“Bob drives timeless wisdom into real-time action.”Dondi Scumaci, Author of Career Moves, Designed for Success, and Ready, Set...Grow
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“You’ll learn how to influence & persuade others toward outcomes thatStephen M. R. Covey - Author of The Speed Of Trust And Coauthor of Smart Trust
create good feelings & results for all involved.”